One of the strategic objectives of EnCircular, a project launched in November 2020 by the Designers’ Association of the Valencian Community (ADCV), with the support of the Valencian Innovation Agency (AVI), is to generate its own knowledge linked to the circular economy in order to strengthen the innovative system of the Valencian Community, and which has its main foundation in the digital platform encircular.es.

In this line, the ADCV has carried out the first study on the degree of knowledge and real integration of strategies and actions linked to the circular economy in the region’s business fabric. The results provide a real information base on which to define innovation plans and strategies to move towards more sustainable and competitive models.

Its main conclusions will be presented at a conference to be held on Thursday 17 February, at 10:30 am, at the innovation centre Las Naves (C/ Joan Verdeguer, nº16, Valencia), where we will also communicate the new features incorporated into the encircular.es platform and we will have the interventions of those responsible for success stories of circularity in organisations.

The study ‘The circular economy in the business ecosystem of the Valencian Community’ includes a global vision of the circular economy, from the definition of corporate strategies to the definition of products and services; the supply chain of raw materials, water and energy; production; distribution; recycling, repair, reuse and recovery; the involvement of consumers; the role of design in innovation, or the degree of knowledge and use of public support systems for the circular economy.

The research was carried out in collaboration with sustainability experts Elena Galante and Arturo Jiménez and with the specialised consultancy firm GfK.

PROGRAMME

10:30h. Welcome
Andrés García Reche, executive vice-president of the Valencian Innovation Agency (AVI)
Ángel Martínez, President of the Designers’ Association of the Valencian Community (ADCV)

10:45h. Presentation of the report ‘The circular economy in the business ecosystem of the Valencia Region’.
María Navarro, manager of the ADCV and director of EnCircular
Laura Serrano, senior researcher in GfK
Elena Galante, expert in Social Responsibility, and Arturo Jiménez, managing partner of The Blue Plan.

11:25h. Presentation of EnCircular.es news.
Rafael Armero, creativity coach. Strategic Director of EnCircular

11:45h. Circular’ initiatives and success stories
Institute of Ceramic Technology (ITC). CircularStart Project. Laura González, Sustainability area technician.
The Gravity Wave. Amaia Rodríguez, co-founder and CEO.
Levantina. Gloria Costas, Quality Manager.

12:30h. Conclusions and vision for the future

We would be delighted to have you join us and to continue generating alliances in favour of building a more inclusive and sustainable system.