Although the current food system has sustained a growing population and brought economic development, much of it is essentially “linear” and extractive, especially in more developed markets. It is wasteful, polluting and depleting, and is the main driver of biodiversity loss and responsible for a third of global greenhouse gas emissions.
This study examines the role that FMCG companies and food retailers can play in moving us towards a food system with significant positive impacts for business, people and the environment. It explores ways in which food products can be designed in close collaboration with farmers, for nature. It also investigates the crucial role of policies and incentives.